Ruiter Innovations Business to Business Privacy Policy

Table of Contents:

• Scope
• Information We Collect
• How We Collect Information
• Use of Information
• Targeted Advertising and Analytics
• Disclosure of Information
• Third Party Sites and Content
• We Combine Information
• Your Privacy Choices
• This Site is Not Intended For Children
• Security Measures and Location of Information
• California Residents
• Contact Us and Updates to This Privacy Policy

Scope

This Privacy Policy describes the personal information that is collected, processed, disclosed, and otherwise used by Ruiter Innovations (referred to as “Ruiter”, “we,” “us,” or “our” as applicable) about business and commercial visitors to websites that link to this Policy (collectively, our or the “Site”) and individuals who otherwise interact with us in a business professional capacity.

Please read this Privacy Policy before using the Site or submitting any information to us. We encourage you to review this Privacy Policy whenever you visit our Site to stay current about our privacy and information practices, and the privacy choices available to you.

Information We Collect

We collect various types of data about you, as described below:

• Contact and account information

We may collect your name, company name, postal address, phone number, email address, region, area of focus, line of business classification, business information, and any other information you choose to provide. We may also collect information you provide to create an account and/or to complete orders from us.

• Interests

We may collect information about your (or your company’s) interest in our products and services. This may include data that indicates your professional interests and credentials, preferred products, or transaction information about the products or services that you purchase as a business professional. We may use this information to offer products and services of interest to you or your company.

• Feedback and Contact Forms

This includes information that you voluntarily share with us about your experience using our products and services, including our Site. Examples may include unsolicited comments, reviews and suggestions, testimonials, or other questions or feedback related to our Site, and our products and services. We may collect this information in the form of surveys, panels, contact forms, and email correspondence. If you submit questions to us through one of our contact forms, we may also post the answers to your questions in anonymous form on the Site.

• User-created Content

We may collect content that you create and then share with or about us on third-party social networks including tagging or mentioning us, or on the Site. The content you choose to upload using those features may be visible to us and others. Examples may include photos, videos, personal stories, product reviews, or other similar media or content. We may collect and publish user-created content in connection with a variety of activities, Site community and engagement features, and third-party social networks.

• Location information

We may collect or infer information about your location based on your mailing address, zip or postal code, or IP address.

• Site usage and device information

We may collect information about interaction on and your use of the Site, including technical information about your device and its operating system, browser version, internet service provider, mobile carrier, usage information such as when you access or navigate the Site, how long you access the Site, and the websites you accessed before or after your use of the Site, and other device identifiers and IP addresses.

• Information We Derive

We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address.

How We Collect Information

There are several ways we may obtain information about you:

• We collect information from you directly. We collect information when you use our Site or otherwise interact with us. This may include when you fill out a form, communicate with us via third-party platforms, request customer support, provide us with feedback, sign up for communications, and register for an account with us.

• We collect information automatically. We and our third-party service providersmay collect data about you using automated technology like cookies and pixels via our Site. If we use these technologies, we do so to improve our Site and your experience, see which areas and features of our Site are popular, and count visits. They also help us understand information like access times, pages viewed, links clicked, and the page you visited before navigating to our Site. For more information about our use of cookies and other tracking technologies, see the “Targeted Advertising and Analytics” and “Your Privacy Choices” sections below.

• We get information about you from other sources. We may collect information about you from our business partners or affiliates. We may also acquire information you and your company from other sources, such as social media sites to help us maintain the accuracy of the information we collect, personalize your experience with the Site, target our communications so that we can inform you of products and services or other offers that may be of interest to you, measure ad quality and responses, and for internal business analysis or other business purposes.

Use of Information

We may use the information that we collect about you for a range of business purposes, including as provided below:

• To provide, maintain and improve our Site, including personalizing your experience on our Site;
• To manage your account with us, provide you technical support (including to debug and troubleshoot issues), and send you technical notices, updates, security alerts, and support and administrative messages;
• To respond to your comments and questions about our Site, our products and services, and to and provide you customer service;
• To communicate with you about products and services we offer, and other news and information we think will be of interest to you or your company. If you wish to opt out of our marketing communications to you, please see the “Your Privacy Choices” section below;
• To monitor and analyze trends, usage, and customer activities;
• To target advertisements to you on third-party platforms and websites (for more information, please see the “Targeted Advertising and Analytics” section below);
• To detect, investigate, and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and protect the rights and property of us and others; and
• To comply with our legal and financial obligations.

Targeted Advertising and Analytics

We may engage others to provide analytics, serve advertisements, and perform related services across the web and in mobile apps. These entities may use cookies, web beacons, SDKs, device identifiers, and other technologies to collect information about your use of our Site and other websites and mobile apps, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. We may use this information to deliver advertising targeted to your interests on other companies’ sites or mobile apps and to analyze and track data, determine the popularity of certain content, and better understand your activity.

We may use third-party analytics services to better understand how users engage with the Site, including services provided by Google Analytics. These third-party analytics companies may collect usage data (using cookies, trackers, pixels and similar tools) about the Site and our products or services to provide us with reports and metrics that help us to evaluate usage data to improve our performance and user experiences. Please use the following link for more information about how Google may collect and use data when you visit their partners’ websites or apps: www.google.com/policies/privacy/partners/

We may use third-party advertising services to provide advertisements for our products or services that may be of interest to you when you visit websites or other online services.

To the extent we use or disclose your personal information for these purposes via cookies and similar technologies, you may opt out by clicking the “Your Privacy Choices” link found in the footer of our Site and following the instructions in the pop-up window. You can also learn more about interest-based ads or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices. Please note that you will need to renew your opt-out choice if you visit our Site from a new device or browser, or if you clear your cookies.

Disclosure of Information

We may disclose information we collect from and about you as follows:

We disclose information with service providers and other third parties we work with. We may disclose information with external companies who perform business, technical, professional, or marketing related services for us. This also includes companies that help us with fraud detection and Site operations. We may disclose information with data analytics vendors or market research companies. In some circumstances these entities may use your information for their own purposes. This might include internal analytics.

We disclose information with any successor to all or part of our business. In the event that Ruiter or its assets are acquired by or merged with another company, we may disclose all categories of information as part of that transaction. This acquisition or merger may include part of our business or one of our brands. This may occur in the event of bankruptcy.

We disclose information if we think we have to in order to comply with the law or to protect ourselves. For example, we may disclose all categories information to respond to a court order or subpoena. We will disclose information if a government agency or regulatory body requests it. This includes U.S. and non-U.S. law enforcement or regulatory authorities.

We disclose aggregate or anonymous information. We may disclose aggregate, anonymous, or de-identified information that cannot reasonably be used to identify you. We will not attempt to re-identify such information, except as permitted by law.

We disclose information as permitted by law and for other reasons we describe to you in this Privacy Policy or at the time the information is collected.

Third Party Sites and Content

The Site may have links to third-party websites, which may have privacy policies that differ from our own. We are not responsible for the practices of these sites, nor does our Privacy Policy apply to other sites. We have no control over the information that is collected, stored, or used by third party sites, so please read each site’s privacy policy carefully.

We May Combine Information

We may combine the information we receive from and about you, including information you provide to us and information we automatically collect through our Site, as well as information collected offline, across other computers or devices that you may use, and from third party sources.

Your Privacy Choices

Account Information

If applicable, if you have an online account with us, you can access, correct, or delete certain information stored within your online account at any time by logging into your online account.

Cookies and Similar Tracking Technologies

Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. You may also be able to adjust certain cookie settings by clicking the “Your Privacy Choices” link found in the footer of our Site and following the instructions in the pop-up window. Please note that removing or rejecting cookies could affect the availability and functionality of our Sites.

Communication preferences

You may opt out of receiving promotional emails from us at any time. To opt out of promotional emails, please follow the unsubscribe instructions in those communications. If you opt out, we may still send you non-promotional emails, such as those about your account, relationship with us, or our ongoing business relations.

This Site and Any Associated Apps are Not Intended For Children

This Site is meant for adult business professionals and is not directed toward children. We do not knowingly collect personal information from people under the age of eighteen (18). If you are a parent or legal guardian and think your child has given us personal information, you can write to us or email us at the addresses provided at the end of this Policy. Please mark your inquiries “Parental Information Request.”

Security Measures and Location of Information

We maintain appropriate technical, physical and organizational measures designed to protect the confidentiality, security, and integrity of personal data. Data protection measures include, but are not limited to, adoption of industry standard encryption tools and access controls. We encourage you to use caution on any website, and not to share or reuse passwords.

Transfer of Information to the U.S.

We are based in the United States (the “US”). You understand that by interacting with us and the Site your information will be sent to the US. The laws of the US may not provide the same protection as the laws in your country.

California Residents

This section applies to business professionals residing in California and describes our data practices today and in the preceding 12 months.

Additional Disclosures

We collect or may collect the following categories of personal information: Identifiers; commercial information; Internet or other electronic network activity information; geolocation data; audio, electronic, or visual Information; professional or employment-related information; and inferences drawn from any of the categories identified here. For more information about the specific data points we collect and the sources of such collection, please see the “Information We Collect” section above.

We collect or may collect personal information for the following business and commercial purposes (described in more detail in the “Use of Information” section above): providing, improving, and personalizing the Site; managing your account; communicating with you; engaging in marketing and advertising; protecting our rights and interests and those of others; and complying with our obligations.

We have disclosed or may disclose personal information for the business and commercial purposes described in the “Disclosure of Information” section above. Specifically, we have disclosed or may disclose the following categories of personal information to the following categories of recipients:

When you visit the Site, some of our advertising and analytics activities may constitute “sharing” or “selling” under California law. To advertise our products and services to you and better understand, improve, and personalize our interactions with you, we may share or sell the following categories of personal information to the following categories of third parties:

Data Retention

We retain personal information for as long as necessary for the processing purposes for which we originally collected it and for other business purposes explained in this Privacy Policy. For example, we retain your email address and information about your marketing preferences to aid us in honoring those preferences.

Your Privacy Rights

Access, correction, deletion

Subject to certain limitations, you have the right to (1) request to know more about and access the personal information we collect, use, and disclose about you, including in a portable format (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. To request access, correction, or deletion of your personal information, you may submit this webform. We may verify your request by asking you to provide information related to your recent interactions with us, such as your name, business contact information, email address, or phone number.

Nondiscrimination

We will not discriminate against you for exercising your privacy rights.

Authorized Agents

If you are submitting a rights request as an authorized agent, you are required to submit proof of your authorization to make the request, such as a valid power of attorney or proof that you have signed permission from the individual who is the subject of the request. Please do not provide any sensitive personal information in connection with the request, such as a driver’s license or other government-issued ID. In some cases, we may be required to contact the individual who is the subject of the request to verify his or her own identity or confirm you have permission to submit this request. If you are an authorized agent seeking to make a request, you may submit this webform.

Opting out of sales and sharing

As described in the “Targeted Advertising and Analytics” section above, we may process personal information to understand and improve your experience on our Site and to serve you advertisements on third-party properties. Some of these activities may be considered “sales” or “sharing” of your personal information under California law and, to the extent we engage in these activities, you have the right to opt out. On websites where we engage in these activities, you can opt out of sales or sharing at any time by clicking the “Your Privacy Choices” link found in the footer of our Site and following the instructions in the pop-up window or by visiting our Site with a legally-recognized opt-out preference signal enabled (such as the Global Privacy Control). Please note that, depending on which legally-recognized opt-out preference signal you use, our processing of the signal may be limited to the specific browser or device that you are using. You may need to renew your opt-out choice if you use a different browser or device to access our Site, or if you clear your cookies.

Contact Us and Changes to This Privacy Policy

You can reach us about this Privacy Policy or our privacy practices by contacting us at support@ruiterinnovations.com

Any changes made to this Privacy Policy will apply only to the Personal Data we collect after publication Last Effective Date provided below.

Last Effective Date: 12/20/2025 From time to time, we may change this Privacy Policy. We will also post an updated copy of this Privacy Policy on our Site when we make changes and revise the date. Please review this policy periodically to ensure you are aware of any changes we may have made.